The designer does not begin with some preconceived idea. Rather, the idea is the result of careful study and observation, and the design a product of that idea.
— Paul Rand, American art director
 
 

 

Creative Background

Sarah Pottharst is Designer and Creative Services Specialist with 8 years of professional experience working with both well-established companies as well as startups in various cities around the world. As a graduate of the prestigious Parsons The New School in New York City, Sarah’s skillset includes Product Design, Art Direction and Digital Strategy. Over the years, she’s built a proven track record of successfully assisting companies hone in on their unique brand DNA and masterfully implementing it through various marketing & promotional mediums. 

Her love of design began early on in childhood with a special focus on Fashion. After earning a Design degree, she began her career working for Oscar de la Renta in New York City, while also privately consulting design projects across the U.S.

In January 2016, Sarah moved to Italy to produce her own Womenswear brand, Per Vigore, and it was also during this time that her Creative Consulting grew exponentially. Impressed by her ability to launch a new brand, build it up and gain international traction, other companies around the globe sought her out for creative advice and design expertise.

Sarah currently lives in Venice, Italy, and continues to work freelance as a Creative Services Specialist for multiple companies and in a variety of industries worldwide.

 

 

 

Fun Facts About Sarah

 
 
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Born & Bred New Orleanian

While I haven’t lived in New Orleans since I was 17 years old, I will forever be a Saints fan - no matter where in the world I reside. Who Dat!

 
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Travel Bug

I’ve visited 28 countries on 5 continents, and I’m ready for more. One of my favorite trips recently was to the small town of Chefchaouen, Morocco (also known as “The Blue Pearl”).

 
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Embroidery Nerd

I’m absolutely obsessed with hand embellishments - so much so that I moved to Paris for 6 months to become certified in Haute Couture Embroidery by Chanel’s very own embroidery house, Maison Lesage.

 
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Huge Soccer Fan

I started playing when I was 9 years old, and still enjoy an ol’ kickeroo once in a while. To appease my Italian husband, I’ve recently become a fan of A.C. Milan.

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Typically Prefer to Walk

I can almost count on 2 hands the number of times I’ve driven a car in the last 9 years. Ironically, this wasn’t one of them. But the car is cute!

 
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Questionable Home Decor…

Despite our better intuition on taste level, my husband & I find humor in keeping a fully-decorated & lit Christmas tree in our house year-round. He says: “It’s contemporary art!”

 
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Dog Lover

I tend to bring any conversation to a screeching halt if I see a cute dog walk by. Can’t help it. My apologies in advance if this occurs while we are talking!

 
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I Make a Mean Hot Toddy

As my sweet southern grandpa used to say, “A Hot Toddy is good for the body.” I couldn’t agree more! It’s the best cure when sick with a cold.